Band Aid feature image


I thought that Band-Aid was synonymous with (adhesive) bandages and the product would be self-sustaining. However, I re-learned that combining Band-Aid and Neosporin (ointment) products could heal wounds faster.

Johnson & Johnson wanted to raise awareness of their products and this campaign was targeted at many affinity groups. I handled art direction for display ads and social media, and I created two concepts for video with motion graphics and sound design.

Band-Aid Keep On Running

Band-Aid Keep on Riding

Band Aid banner


Sketchbook and mockups:

Band-Aid process sketch 1

Band-Aid Comps 1

Band-Aid Comps 2

Band-Aid Comps 3