I thought that Band-Aid was synonymous with (adhesive) bandages and the product would be self-sustaining. However, I re-learned that combining Band-Aid and Neosporin (ointment) products could heal wounds faster.
Johnson & Johnson wanted to raise awareness of their products and this campaign was targeted at many affinity groups. I handled art direction for display ads and social media, and I created two concepts for video with motion graphics and sound design.
Sketchbook and mockups: